The Promotion Team sells a positive image of the Main Street district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. The team markets the district's unique characteristics to residents, investors, business owners, and visitors. The Team promotes a positive image through advertising, retail promotional activity, special events, and marketing campaigns, all carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.
There are four types of Downtown Promotional Activity:
Retail Promotions: are designed to promote the goods and services offered by downtown businesses and to generate immediate retail sales.
Retail Sales – are typically discount or sales-oriented, offering merchandise at a reduced price – for instance, Sidewalk Sales.
Retail Events – promote convenience, service or variety. For example: regular customers are invited to shop during a specific time period – maybe with wine & cheese or with an assigned sales clerk.
Special Events: These traffic-building events are meant to generate eventual, not immediate, retail sales for downtown businesses and encourage more community involvement.
Get in touch today if you would like to become a volunteer and a member of our Promotions Team